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Now, popular ETF provider VanEck has launched a fund which focuses on the electronic sports (eSports) industry. The VanEck Vectors Video Gaming and eSports ETF (ESPO) is designed to track an index. ProShares Online Retail ETF (ONLN) lets investors tap into the potential growth of online retail by pinpointing retailers that principally sell online or through other non-store channels, and then zeroing in on the companies reshaping the retail space, like Amazon and Alibaba.
Investors looking for access to the online betting and gaming industry have a new option thanks to a new sector-specific ETF.
The so-called Roundhill Sports Betting & iGaming ETF ($BETZ) launched last Thursday on the New York Stock Exchange. More than $17 million was poured into the ETF on its opening day, according to Bloomberg.
Bloomberg senior ETF analyst EricBalchunas said that figure was likely a record opening for an independent or themed ETF.
Then on Friday, the ETF was the most-added asset among Robin Hood traders.
What’s in $BETZ stock fund?
$BETZ currently includes 30 companies. The top 10 by weight are as follows: 
| Weight | Name | Ticker | Thematic Relevance | Country |
|---|---|---|---|---|
| 7.02% | DRAFTKINGS INC | DKNG | Sportsbook | United States |
| 6.53% | FLUTTER ENTERTAINMENT PLC | FLTR LN | Sportsbook | Ireland |
| 5.79% | GAN LTD | GAN | Technology | Britain |
| 5.36% | POINTSBET HOLDINGS PTY LTD | PBH AU | Sportsbook | Australia |
| 4.78% | KAMBI GROUP PLC | KAMBI SS | Technology | Malta |
| 4.57% | BETMAKERS TECHONOLGY GROUP LTD | BET AU | Technology | Australia |
| 4.45% | WILLIAM HILL PLC | WMH LN | Sportsbook | Britain |
| 4.16% | PENN NATIONAL GAMING INC | PENN | Casinos | United States |
| 4.12% | KINDRED GROUP PLC | KINDSDB SS | Sportsbook | Malta |
| 3.76% | GVC HOLDINGS PLC | GVC LN | Sportsbook | Isle Of Man |
Holdings are fairly equally split between large-cap, mid-cap and small cap, with US companies making up 28% of the ETF.
US investors are hungry for sports betting
The sports betting sector is growing increasingly popular among US investors. On June 1, DraftKings was the most added stock among Robin Hood users.
Around 80% of the company’s shares are now held by non-institutional investors, helping it to a lofty $13 billion market cap.
GAN too recently enjoyed a very successful US IPO.
“There’s a ton of pent up demand for exposure to sports betting,” Roundhill CEO WillHershey told LSR. “And because the ETF is listed on the New York Stock Exchange, it’s an interesting way for US investors to get exposure to companies listed in the UK and Europe. You saw with GAN how much demand there was for that.”
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Roundhill charges an annual 0.75% fee on investments. The New York firm previously launched an esports-focused ETF (NERD) that is up 28% since its inception a year ago.
“We try and find secular trends in technology that appeal to a younger investor base,” Hershey said. “Timing-wise, it’s good and bad with the crazy run-ups going on. We think actually this is an opportunity for anyone who missed the run-up in DraftKings to buy into a diversified basket with exposure to the betting and gaming industry.”
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Roundhill noted in the ETF prospectus that the global gaming market recorded gross gaming revenues (GGR) of $449 billion in 2018. And online was a growing part of that, up to 11.3% in 2018 and rising quickly.
ETFs also on the rise
ETFs are also an increasingly popular option for US investors.
Year to date, net cash flows for ETFs are near $188 billion, according to Douglas Yones, head of exchange-traded products at the New York Stock Exchange.
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An ETF tracking US airliners called $JETS for example has seen 66 straight days of inflows, despite wider economic turbulence.